Fair Processing Notice

Last updated: 25th May 2025

1. Introduction

At Demand AI, Inc. (Reg. No. 92-0551602), we take your privacy seriously. This Privacy Notice (this “Notice”) states our policy and practices regarding the collection and use of personal data you submit to us, or which we collect via various channels (including our websites; through written correspondence, including e-mail; or through any of our offices or websites globally or our products we offer such as “SAFE” and “Amplifye.AI”). When we refer to Demand AI, “we”, “us” or “our” we mean our entire company, including our divisions, subsidiaries and affiliates.

Through this Notice we aim to inform you about the types of personal data we collect, the purposes for which we use the data and the ways in which the data is handled. We also aim to satisfy the obligation of transparency (and the equivalent under applicable data protection laws) under the EU General Data Protection Regulation 2016/679 (“GDPR”) and national laws implementing GDPR.

Please read this Notice carefully to understand our policies and practices regarding your data and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our websites or services. By accessing or using our websites, you agree to this Notice, subject to your rights as provided by this Notice or applicable law. This Notice may change from time to time (see Section 16: “Changes to Our Notice”).

2. The Data We Collect

Generally, we collect personal data from three groups of people: our marketing customers, our subscribers and our product users. “Personal data” means information that personally identifies someone or that relates to an identified or identifiable person.

i. Business Customer Data – When we enter into a relationship with our business customers, we will collect the personal data that we need to provide our services to them, including name; business contact information, including phone number, email address, and mailing address; company name; job title; and billing and transaction information. We may also collect additional information provided by our customers when they communicate with us.

ii. Subscriber Data – We collect certain data about individuals when they subscribe to our content, including name; business contact information, such phone number, email address, and mailing address; company name; and job title. This information may be publicly available or provided directly to us, such as by our customers or other third-party providers, as permitted by applicable law. This data may include potential subscribers or other parties that have demonstrated an interest in our services or that have registered to attend our corporate events.

iii. Product User Data – We collect personal data from individuals who interact with our products, “SAFE” and “Insyte”, which are used for data cleansing and enrichment. This information may include names, usernames, email addresses, IP addresses, device information, session logs, and usage behavior such as but not limited to login times, feature interactions, and error reports. We may also collect metadata about the datasets users process within our products, to the extent that such metadata is necessary for system optimization, support, and analytics. This data helps us ensure security, improve product performance, monitor compliance, and develop new features. Where required by law, and where this information constitutes personal data, we implement appropriate safeguards to protect user privacy and comply with applicable data protection obligations.

3. How We Collect Your Personal Data

i. Through Demand AI Websites – Both customers and leads may access our websites and/or communicate with us. In general, you can visit the Demand AI website without identifying yourself or revealing any personal data. However, you may choose to provide us with personal data (e.g., via our ‘say hello’ or ‘let’s connect’ web forms). Within the Demand AI website, you can make requests for information, register to receive materials, and in some cases, order products or services.

ii. From You – You may provide us additional personal data, such as when you contact us by phone or mail, or when you register for or attend corporate events. In these cases, we will collect your contact information as well as information regarding your communications with us.

iii. From Other Sources – We may collect information, including personal data, from publicly available sources or from other third parties. To the extent that we collect your personal data from these sources, we will treat it in accordance with this Notice, and we will honor your rights regarding your personal data as outlined in this Notice.

iv. Through Your Browser or Device –We also collect certain data automatically when you use our websites. For more information, see Section 9 “Aggregate Information About Demand AI Online Visitors” and Section 10 “Use of Cookies.”

v. Use of Our Products – When you interact with our data products, “SAFE” and “Insyte”, we collect certain personal data to ensure proper functionality, support, and improvement of our tools. This includes identifiers such as your username or email address, usage logs, IP address, device and browser information, access timestamps, and user activity e.g., feature engagement and workflow interactions. Additionally, we may collect metadata from the datasets you process, such as file types, field structures, and transformation behavior, solely for operational support, analytics, and product enhancement purposes. In some cases, anonymized or aggregated insights derived from product use may be used to train or improve our AI models, always in line with applicable data protection laws and our internal governance policies.

4. How We Use Your Personal Data

The information you provide voluntarily will only be used in connection with your business relationship with Demand AI. All personal data will only be processed and used for lawful and legitimate business purposes specified below.

To present our websites and their contents to you;
To provide the services, products, or information you request. For example, if you fill out our ‘let’s connect’ web form, we will use the information provided to contact you about your interest in our services;
Respond to your questions and comments and provide customer support;
Communicate with you about our products, services, offers, and promotions;
To better understand your needs and to provide better service;
To plan and host corporate events and to populate online profiles for attendees on Demand AI websites;
From time to time, to contact you for market research or to provide you with marketing information we think would be of particular interest. At a minimum, we will always give you the choice to opt-out of receiving such direct marketing or market research contact;
To carry out our obligations and enforce rights arising from any contracts entered into between you and us;
To protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;
To notify you about changes to our websites, products, or services;
To comply with applicable legal requirements and industry standards; and

Otherwise with your consent or as described to you when you provide the data;

To monitor usage patterns, performance, and product health to ensure reliability and responsiveness of our data enrichment and cleansing services;
To personalize the product experience by surfacing relevant features, workflows, or content based on your activity;
To analyze user interactions with SAFE and Insyte to identify trends, improve usability, and prioritize product enhancements;
To generate anonymized or aggregated insights from user activity for benchmarking, statistical reporting, or model optimization;
To develop, test, and refine AI and machine learning models in a way that supports better data quality outcomes, with appropriate safeguards and in compliance with privacy regulations.