MEET THE TEAM

At Demand AI, our strength lies in our people

We’ve brought together talented minds in AI innovation, data strategy, and performance marketing from Consilior AI and B2B Matters, now united as one global team with a shared mission.

From senior leadership to campaign specialists, every member of our team plays a part in shaping how modern demand generation works. Together, we combine strategic insight, hands-on expertise, and a clear focus on helping our clients grow smarter.

Our Leadership

Michael Whife

Chief Executive Officer

United States |

With over a decade of leadership experience in the data-driven technology space, Michael is deeply focused on building innovative software that transforms how businesses approach data and lead generation. As CEO, he champions a culture of continuous improvement, collaboration, and strategic growth.

Charlie Whife

Chief Revenue Officer

United States |

Charlie brings a global perspective and a practical approach to sales leadership. Passionate about the full sales cycle from prospecting to closing, he’s always exploring new ways to deliver value. His international experience shapes a leadership style that empowers teams to collaborate with empathy, creativity, and drive.

Lauren Whife Akey

Chief Marketing Officer

United States |

With a strong background in operations across marketing and advertising, Lauren brings years of expertise in data-driven delivery, process design, and leading global teams. As CMO, she blends operational excellence with marketing strategy to enable scalable, effective execution across every stage of the funnel.

Bhavesh Thakor

Chief Operating Officer

India |

Bhavesh draws on over 18 years of experience leading digital transformation and business growth across the technology, automotive, and luxury sectors. He previously helped scale operations across EMEA and South East Asia and now drives global expansion through strategic leadership and operational excellence.

Makarand Prabhu

Chief Technology Officer

Australia |

Makarand brings passion for innovation, problem-solving, and collaborative leadership. A true change agent, he transforms ideas into scalable solutions and empowers teams with a shared vision of excellence. His adaptability and dedication to talent empowerment drive ongoing evolution to meet rapidly changing business needs.

Robbie Downs

Chief Information Officer

United Kingdom |

With 20+ years of experience in global IT infrastructure, Robbie brings deep expertise in systems integration, enterprise IT, and digital transformation. His work with industry leaders like IDG and CBRE focuses on building secure, scalable, and future-ready technology environments that accelerate innovation and support long-term business growth.

Ferlin Ong

Chief Customer Officer

Singapore |

Ferlin is passionate about customer success and leads with a people-first mindset. With deep experience in SaaS and media, she brings strong expertise in account management, customer journey mapping, and retention strategies. She’s committed to fostering long-term client relationships and empowering teams to deliver high-impact, customer-centric experiences.

John Moran

Managing Director, European Operations

Ireland |

John brings over three decades of leadership experience across IT, telecom, finance, and government sectors. As Demand AI’s first executive in Ireland, he leads our European expansion, overseeing complex, multilingual operations across regions and driving growth through deep expertise in lead generation, delivery execution, and strategic team building.