Crafted by human experts, informed by unique buyer insights, powered by AI.
Global Content Solutions is Demand AI’s premium content consultancy and production service, built to help B2B companies create high-impact content assets that truly influence buyers.
We bring together proprietary buyer insights, deep editorial and industry expertise, and technology-driven engagement to create content that resonates with in-market buyers and drives measurable lead generation results.
B2B Content That Actually Influences Buying Decisions
Today’s B2B buying decisions are complex. A single purchase can involve 20+ stakeholders, each consuming multiple content assets before reaching consensus.
Generic, outdated, or purely AI-generated content often fails to create real engagement or intent.
That’s why our approach starts with deep buyer understanding and ends with conversion-focused content — crafted by humans, informed by data, and activated through Demand AI’s platform.
Why Demand AI Global Content Solutions
We bring together insights, expertise, and technology to create content that truly engages buyers.
What makes us different:
Unique Insights
We are constantly engaging a global audience of B2B buyers, generating unique proprietary data showing what content truly engages in-market buyers.
Unique Experience
A global network of B2B expert practitioners and journalists. Editorial leadership with decades of experience leading the world’s largest teams of B2B journalists and content creators.
Unique Engagement
Combined with quality content, our unique technology solutions and user experiences generate real two-way engagement with buyers.
Our Content Philosophy
Human-crafted. Insight-powered. Conversion-focused.
Every asset we produce is:
- 100% human-written content
- Based on your ICP, campaign goals, and messaging
- Guided by buyer intent signals from our AI platform
- Storytelling and structure crafted by senior writers and editors
- Adapted and curated with AI for buyer location persona and need
- Ready for activation across campaigns, sales, website, and nurture flows
Webinar on Demand is part of the Amplifye.AI platform, which continuously expands its suite of solutions to power insight-driven engagement across webinars, interactive content, programmatic advertising and beyond, helping brands connect, engage and grow faster.
Content Formats We Deliver
Articles & Blogs
Short-form content is often the first signal buyers encounter. We help you use it to establish credibility — not noise.
Why it works:
- Establishes thought leadership and industry credibility.
- Increases SEO and AEO visibility, brings in top-of-funnel traffic.
- Nurtures prospects with consistent educational touchpoints.
- Provides lightweight, low-friction content ideal for social promotion and email nurturing.
Includes:
- Infographics for visual storytelling
- Case studies to build proof and trust
- Budget articles for fast campaign activation when content gaps block launch
White Papers
Turn serious interest into qualified demand. White papers are high-value assets buyers are willing to exchange time and data for — when the thinking is worth it.
Why it works:
- Offers deep insights and original thinking — ideal for gated content.
- Signals authority in the marketplace and positions your company as a strategic advisor.
- Helps prospects build internal business cases by giving them data, frameworks, and credible analysis.
Includes:
- eBooks as lighter, more visual mid-funnel alternatives
Webinars
Create real engagement — not passive attendance. Webinars combine education with interaction, making them one of the strongest mid-funnel qualification tools.
Why it works:
- Captures highly engaged leads who devote real time to learning.
- Gives sales teams insights into participant behavior and interests.
- Allows live Q&A, poll participation, and audience interaction to build deeper trust and intent.
- Generates on-demand replay content for ongoing lead capture.
Perfect for:
- Launching new research
- Demonstrating product capabilities
- Panel discussions with industry leaders
- Addressing market trends and challenges
Custom Video
Explain faster, engage deeper, and convert better. Video accelerates understanding and emotional connection — especially for complex B2B value propositions.
- Delivers messages quickly and memorably — ideal for busy decision-makers.
- Boosts conversion rates by humanizing your message and showcasing real stories or product value.
- Highly versatile: social ads, landing pages, email campaigns, and retargeting.
- Easily repurposed into multiple formats (clips, snippets, GIFs).
Use cases:
- Explainer videos
- Product demos
- Customer stories
- Campaign promotions
A Connected Content Ecosystem
High-performing demand generation is never driven by a single asset. It’s built through a connected content ecosystem where each format plays a deliberate role in moving buyers forward.
- Articles & Blogs attract and educate early-stage buyers
- White Papers capture serious interest and convert it into qualified demand
- Webinars deepen engagement and surface intent through interaction
- Custom Video accelerates understanding and drives confident decision-making
Together, these formats work in concert to support buyers across the entire decision-making lifecycle — delivering the right signals at every critical moment.
Activate Your Content with Demand AI
Global Content Solutions works seamlessly with Demand AI’s engagement and intent platform to activate your content across the full buyer journey—turning insight-driven assets into measurable demand impact.
With Global Content Solutions, you can:
- Drive stronger lead generation today by engaging in-market buyers with the right content at the right time
- Equip marketing and sales teams with assets designed to influence real buying decisions — not just fill campaigns
- Build a reusable content engine for tomorrow, informed by real buyer intent and performance signals
Speak with your Demand AI contact to design your content strategy today.